Farra created, wrote the script and produced the pieces for the audiovisual campaign for the launch of the Disney/Pixar film Luca. There were 4 different actions: a series of pieces and photos for press release with interviews and digital pieces with the film's voice actors Luís Miranda, Claudia Raia and Sophia Raia; a comedy sketch with Luís, Claudia and Sophia; a live broadcast with Dani Calabresa for release on the day of the film's release; a web series with Dani Calabresa's very Italian side for release on its social networks.