Knuckles | Paramount +

Paramount+ sought Farra to create promotional materials for the upcoming series Knuckles on the streaming platform. Farra developed this campaign featuring Kleber Bambam interacting with the animated character from the film, using the original lines and recreating the scene where the original actor interacts with Knuckles, inserting Bambam into the scene. We scripted the interactions to give a new meaning to the dialogue. The text incorporates recent elements that went viral on social media, where Bambam lost a boxing match to Popó in just 30 seconds, with Knuckles taking on the role of his new trainer.

Production:Farra
Direction: Gui Cintra
Executive Production:Gui Vieira e Tayna Adam
Project Management:Rosa Taques
Direction Production:Ju Hodas
Editor:Mike Prado
Audio:Dream Box
Motion:Sérgio Dimi