Farra wrote the script for the launch campaign of “Tremembé,” a Brazilian true crime series from Prime Video & Amazon MGM Studios. In partnership with Live and SUBA, we created a promotional piece designed to spark conversation, using the Brazilian audience’s fascination with gossip and public drama.
Our writing team — André Brandt, Jamile Godoy, and Rodrigo Moura — developed “TV Cana,” a fictional and humorous show parodying celebrity gossip programs, starring Zé Felipe, Christina Rocha, and Lucas Guedez. Beyond matching the series’ sarcastic tone, the format proved instantly successful: it generated more than 25.6 million views, turning the launch into a viral phenomenon.