Launch Celebration Brazil | OpenAI

São Paulo was chosen as the location for OpenAI’s first office in Latin America, a move marking the start of the company’s commercial operations in the country.

Brazil already ranks among OpenAI’s top three markets in terms of weekly active users, according to the company itself. To mark this arrival, Farra produced the "OpenAI Brasil 2026" event, held at Pina Contemporânea—a project that brought together technology, creativity, and production to host one of the most significant events in Brazil's artificial intelligence sector.

Executive ProducerGuilherme Vieira
Assistant Executive ProducerVictoria Rodriguez
FinancialAndressa Souza
Production DirectorJuliana Hodas
ProducerAriana Souza
Production CoordinatorJuliana Teodoro
Coordination AssistantFabiana Lima
A&B ProducerJessica Soranco