Mobland feat Gaby Spanic | Paramount+

Farra created a campaign featuring Gaby Spanic as an expert on villainy, evaluating the series' characters using our "Villain-o-meter" to launch the second season of Paramount+'s Mobland.

Farra handled the concept, script, and executive production, creating content that bridges the series' world with entertainment and pop culture, transforming the new season's promotion into a piece designed specifically for social media.

The project also included an international version for Mexican audiences. Farra was responsible for adapting the content, filming with Gaby Spanic in São Paulo, and integrating the script, production, and post-production processes.

The result is a campaign that uses humor to introduce the characters and spark curiosity about the new season.

Executive ProducerGui Vieira
Assistant Executive ProducerVictoria Rodriguez
ArtBeatriz Vidal
WriterJamile Godoy
Art DirectionJenny Schauff
Post-production coordinationLais Paixão
CompletionFred Kesselring
MotionSerginho Dimi
EditorLuis Guilherme Chagas
ProductionFarra